GDPR Compliance

Our Commitment to GDPR

elm-serval Ltd is committed to ensuring full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This page provides detailed information about how we handle your personal data in accordance with these regulations.

Data Controller Information

elm-serval Ltd acts as the Data Controller for personal information collected through this website and our services.

Your Rights Under UK GDPR

Right to Be Informed

You have the right to be informed about how we collect and use your personal data. This information is provided in our Privacy Policy and this GDPR page.

Right of Access

You have the right to request a copy of the personal data we hold about you. This is commonly known as a Subject Access Request (SAR). We will respond to valid requests within one month.

Right to Rectification

If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it.

Right to Erasure

Also known as the "right to be forgotten", you may request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for its original purpose.

Right to Restrict Processing

You have the right to request that we limit the way we use your personal data in certain circumstances, such as while we verify the accuracy of data you have contested.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.

Right to Object

You have the right to object to processing of your personal data in certain circumstances, including processing for direct marketing purposes.

Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects. We do not currently use automated decision-making processes.

Exercising Your Rights

To exercise any of the rights described above, please contact us at [email protected]. We may need to verify your identity before processing your request. We aim to respond to all valid requests within one calendar month.

There is no fee for making a request unless it is manifestly unfounded or excessive. In such cases, we may charge a reasonable fee or refuse the request.

Data Processing Activities

We process personal data for the following purposes:

• Order Fulfilment: Processing orders, arranging deliveries, and managing customer accounts
• Customer Communications: Responding to enquiries and providing service updates
• Marketing: Sending promotional materials to customers who have consented
• Website Analytics: Understanding how visitors use our website to improve the experience
• Legal Compliance: Meeting our legal and regulatory obligations

Data Breach Procedures

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to you, we will also notify you directly without undue delay.

Complaints

If you are not satisfied with how we handle your personal data or respond to your requests, you have the right to lodge a complaint with the supervisory authority:

Updates to This Information

We may update this GDPR information from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date.